The challenge
SAP wanted one video to show how its data and analytics products work better together. The message was technical; the goal was to create a more human connection with the audience.
What I did
I worked with a copywriter to turn the brief into a less technical, more human story about being ready for whatever tomorrow brings. I then ran the whole video project: footage, motion graphics, music and final delivery.
The result
The film was adapted into German, Chinese, Portuguese and Spanish for SAP's global markets.