Vitality rebrandStudent project
Award-winning student project: a rebrand for a Miami Beach medical practice.
The challenge
A Miami Ad School brief. Vitality Health & Wellness is a Miami Beach practice that combines western and integrative medicine, pairing modern medical technology with age-old principles. Its old identity didn't reflect that. The ask: a rebrand and communication strategy that truly represented who they are.
What I did
I built a new visual identity around energy and clarity, then extended it into campaign assets and an animated logo so the brand could live on screen as well as in print.
The result
Award winner at the 2017 Summit International Awards.
Logo animation
