The opening video that set the tone before the keynotes (1 minute 8 seconds).
The challenge
SAP NOW AI Tour travels to cities around the world, bringing customers, partners and SAP experts together around the new era of AI in enterprise management. The tour needed one visual language that felt intelligent and future-facing, and that could stretch across stages, screens and digital touchpoints in every country.
What I did
I designed the event identity from the logo outwards: a wordmark, a colour for each theme and a graphic language of angled shapes and 3D forms. I then applied it to every touchpoint, from the stage, screens and expo booths to registration, social media, presentations and email, and turned the same elements into the opening video that sets the tone before the keynotes.
The result
One system carried from the logo to the motion assets used at every touchpoint of the tour.
What I delivered
- Event wordmark and identity
- Typography and colour system
- Graphic language and 3D stage forms
- Stage, screen and registration design
- Expo booth design
- Social media and presentation templates
- Newsletters and email signatures
- Opening video
The main stage: three screens carrying the event identity and its theme colours.
The identity: wordmark, typography and colour system, with a colour per theme.
Graphic language: image treatments, supporting shapes and the 3D forms used on stage.
The main stage, screens and registration desks.
Expo booths for each theme: Applications, Artificial Intelligence and the Expert Center.
Social media and presentation templates for local teams in every country.
Newsletters and email signatures to promote each tour stop.