CROWNE PLAZA

When it comes to business traveling, grey box meeting rooms and pressed pantsuits are a thing of the past. No business hotel wants to feel outdated and irrelevant— especially in a world of millennials who expect to get things instantly, conveniently and quickly.

Crowne Plaza will rebrand itself as a hotel with character and technology that doesn't take the place of human interaction, but enhances it.

BRANDING:

BUSINESS SOLUTION: Check-in and activate your room key through the kiosks in the lobby, or have one of the friendly attendants with iPads assist you. 

SOCIAL MEDIA ACTIVATION: Crowne Plaza will be at your service. They will serve free donuts and coffee to travelers in airports in chic #Crowned lounges. Check in on Facebook or share your #Crowned photo on Instagram to get your free treat. 

WEB & MOBILE APP REDESIGN:

CALIBER: CO-WORK SPACE: Exclusive Co-Work spaces that blur the lines between work and play. These work/social clubs within Crowne Plaza will allow guests to connect, network and mingle in a creative environment. 

EVENTS: Events at Caliber work spaces will give a taste of the #Crowned experience. Influencers and local businesses will be invited to experience the new rebrand. Tables with touch-screens will feature the Crowne Plaza App, where guests can order food and drinks to their tables and book future stays.

COPYWRITER  |  DAPHNE LEFRAN              DIGITAL DESIGNER  |  REBECA MORENO