SAP Data and Analytics Virtual Forum:
Accelerating Outcomes
The Story we want to tell:
Go Beyond: Every business needs to know where they are going. The road to achieve business success takes more than just applying data to their decisions, it’s about incorporating an entire data-to-value mindset -- instilling the importance of an end-to-end, data and analytics process
In order to empower the entire organization, there needs to be a clear path with the right tools and strategy. Like establishing a blueprint that is both clear and adaptable, businesses can see what lies within from the past, present, and well into the future. With a direction ahead, companies can then realize how data can take them beyond the limits.
How do we want them to feel during/after the event:
Having a clear picture of how to handle their data pain points. Eased any concerns or doubts on effectively handling data
Ideas + Inspiration:
The Sense of Wonderment: A sense of wonder is an intellectual and emotional state frequently invoked in discussions of science fiction and philosophy
A Roadmap/Guide: A technology roadmap is a flexible planning technique to support strategic and long-range planning
My responsibilities in this Virtual Event: Leading the visual branding of the complete event. As well as creating visuals for emails, website, social media; as well as creating the design templates for the workbooks, filming the speakers, making sure the whole event is brand aligned. Communication between participant teams and external agency.
Landing Page & Email




Full Keynote
Social Media
DIGITAL DESIGNER | REBECA MORENO SOUTO